A Food Manufacturer’s Website: Image Rights, Alt Text, and Helpful FAQs

When creating a website for a food manufacturer, start with what visitors need to verify rather than with visual style alone. Decide whether you have permission to use each product image, whether visitors can understand the product without the image, and which questions you should answer before purchase. These decisions make it easier to choose a template and plan your pages.

Check the source and permitted use of every image

Collect product photos, package images, and pictures of farms or production facilities. Record where each image came from and what uses are permitted. Even when an employee or photographer supplied a photo, confirm whether it may be used on the company website, in online sales materials, in advertising, or in other contexts. If permission is unclear, hold the image back and prepare a photo you created yourself or another asset whose use you have verified. Saving an image from another website does not establish permission to use it.

Write alt text for each informative image. Briefly and specifically describe the key information shown, including the product name and visible characteristics, without adding unsupported claims about benefits. For a purely decorative image, do not force repetitive text into the description; check that the page’s written content provides the information visitors need. Before publishing, also check that images and text are not cut off on mobile screens.

Organize pages around customer questions

Group visitors’ questions into topics such as products, purchasing, shipping and storage, and manufacturing information. On each product page, provide a clear place to check the product name, package size, and ingredient or allergen information. If you accept orders, link to ordering instructions and shipping and payment information. Base storage instructions and guidance after opening on the actual product label and information confirmed by your company. Do not publish unverified claims about shelf life, certifications, origin, or health effects.

For an FAQ page, use questions phrased the way visitors might ask them as headings. Start each answer with the direct response, then explain any necessary conditions. Rather than crowding every answer onto one page, link to the relevant product or ordering information. Assign someone to review answers regularly when the information may change.

Labelled hypothetical example

Hypothetical example — Imagine a small fermented-condiment maker called “Deulnyeok Bean” introducing doenjang and gochujang. Its doenjang page shows the package size, a package photo, and verified ingredient information. The image description says, “Front of a 500 g glass jar of Deulnyeok Bean doenjang,” describing what is actually visible. Its FAQ includes “How should I store it after opening?” and the answer follows the actual product label and guidance the company has confirmed. The company does not publish a farm photo until it has checked the photographer’s permitted use.

Check before building, then take the next step

• Record the source and permitted use for every image.

• Add factual alt text to product photos.

• Collect customer questions and place them on relevant pages or in the FAQ.

• If taking orders, check which payment, shipping, and domain settings are needed.

TalkTalkMySite offers no-code templates, AI chat, and visual editing, so you can get started without coding or design experience. Basic is for a website, Standard is for a store, and Premium is for multilingual use. Owners still need to check the content, layout, and business details. Payments, social login, domains, and shipping require setup. Search rankings, sales, unlimited free use, and error-free results are not guaranteed. As a practical next step, gather information and image-permission records for three to five products, along with a list of customer questions, and plan the simplest useful set of pages first.