Restaurant Website Creation: Choosing Photo Rights and Alt Text

Restaurant Website Creation: Choosing Photo Rights and Alt Text Restaurant Website Creation: Choosing Photo Rights and Alt Text

Start by deciding what each photo is for

In restaurant website creation, photos can show what a dish looks like, convey the atmosphere of the dining room, or help visitors find information before they arrive. Menu photos, interior photos, and images used to explain directions serve different purposes. Decide what each image should explain and where it will appear, then prepare only photos that support that purpose. A large photo collection cannot replace essential details such as menu names or opening hours.

Check usage rights for every file

Even if you took a photo yourself, check any agreements or usage conditions involving people pictured, staff, or the photographer. Do not assume that a photo taken by an employee or supplied by an outside photographer may be used on your website and in promotional materials under the same terms. Avoid images found through search, menu photos belonging to another restaurant, and free images with unclear conditions. The fact that an image can be downloaded for free does not mean every use is permitted.

Keep a simple record for each photo: its filename, photographer or source, permitted uses, and the date you checked. This makes it easier to replace images later. If the rights are unclear, hold the image back and use a photo you took yourself or one with clear terms instead. Required permissions can depend on both the image and how you plan to use it, so check the relevant conditions before publishing when there may be a concern.

Write alt text for the situation

Alt text is a brief description that conveys an image’s key content when the image is unavailable or someone uses a screen reader. For a menu image, describe the dish and a notable feature. For an interior photo, describe a detail of the space that can help someone decide whether to visit. For example: “Mushroom risotto served with roasted vegetables.” Phrases such as “delicious food,” “photo,” or a list of keywords provide little useful information.

For a decorative image, do not force in information that is not there. If the editing tool allows empty alt text, use that option for decorative images, and include essential information in the page text as well. Do not guess ingredients or allergy information from a photo; present verified menu details separately.

Checklist and hypothetical example

**Hypothetical example — Solip Table, a neighborhood restaurant:** The owner uploads a self-taken risotto photo to the menu page and records the photographer and permitted uses for each file. Its alt text reads, “Risotto with mushrooms and roasted vegetables.” Before using a dining-room photo taken by an employee, the owner checks whether website publication is allowed. If the permitted scope is unclear, the owner postpones using it.

• Before publishing, check each photo’s source and permitted uses.
• Confirm that the menu name and photo description match what the restaurant actually serves.
• Keep alt text concise and specific to the purpose of the image.
• Check that photos, menus, address, and business hours are readable on a phone screen.

TalkTalkMySite offers no-code templates, AI chat, and visual editing, so you can get started without coding or design experience. Owners still need to check their content, layout, and business details. Basic is for a website, Standard is for a store, and Premium is for multilingual use. Payments, social login, domains, and shipping require setup. Free unlimited use, error-free results, search rankings, and sales are not guaranteed. For your next step, make an image inventory, place only photos with verified usage rights in a draft, and review the menu and business details before publishing.

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