Event Planner Website Creation: Check Photo Rights and Alt Text

Event Planner Website Creation: Check Photo Rights and Alt Text Event Planner Website Creation: Check Photo Rights and Alt Text

First decision: do you have permission to use the photo?

An event planner’s website can use past-event photos to convey atmosphere and demonstrate the work offered. But having a copy of a photo does not automatically mean you have permission to publish it online. Check whether you took it yourself and, if not, ask the photographer for permission to use it on the website. For photos supplied by a client or another business, confirm the permitted uses and how long you may display them. If people in a photo can be identified, check whether permission for photography and publication has been confirmed and follow the client’s guidance. Hold back unclear images or avoid identifying the people in them. This is a practical review guide, not legal advice.

Alt text should explain what the photo contributes

Alt text conveys image content when an image cannot be seen. If a picture is purely decorative, avoid repeating needless descriptions. If it communicates information or illustrates a service, briefly describe the key scene and its event context. For example, “Operations team guiding visitors at an outdoor market entrance” is more useful than “Event photo.” Don’t guess at details that aren’t visible or fill the text with promotional claims and keywords. If your editing tool does not show an alt-text field, check how to review image descriptions on the published page and consider another way to communicate essential information.

Hypothetical example: “Spring Yard Events,” before and after

Before: The representative image was a visitor photo whose source and permission for website use had not been checked. Its alt text read, “Best festival, event planning.” The description did not clarify what the image showed, and permission remained uncertain.

After: The organizer checked with the photographer and client whether the image could appear on the website. They removed the photo whose permission could not be confirmed, replaced it with one they had permission to publish, and changed the alt text to “Operations team guiding visitors at an outdoor market entrance.” This example is hypothetical. If permission cannot be confirmed, changing the alt text alone does not resolve the issue.

Pre-launch checklist

• Record the photographer or provider, permission to publish on the website, and permitted scope for each photo.

• Check whether people can be identified and whether the required consent has been confirmed; hold back uncertain photos.

• Decide whether each image conveys information or is decorative, then write alt text accordingly.

• Check that photos and text display clearly on mobile and that contact details and event information are accurate.

TalkTalkMySite offers no-code templates, AI chat, and visual editing, so you can start without coding or design experience. The owner must still review the content, layout, and business details. Basic is for a website, Standard for a store, and Premium for multilingual use. Payments, social login, domains, and shipping require setup. The service does not guarantee search rankings or sales, free unlimited use, or error-free results. A practical next step is to gather a few photos whose publication permissions you have confirmed, along with your contact details and service descriptions. Use a template to draft the site, then review the preview before publishing.

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