A Solo Founder’s First Website: Plan Home, About, and Contact

For a first website, begin by deciding what visitors should understand and what you want them to do—not by decorating screens. Giving the home, about, and contact pages distinct jobs makes it easier to identify the content and settings you need. If you plan to sell products and take orders, decide first whether a regular website or a store is the right fit.

Give each page a distinct job

The home page should quickly show who the business serves, what it offers, and what visitors can do next. Prepare one central message, a representative image, key services or products, and a button that leads to contact. Rather than squeezing every detail onto one screen, give visitors a clear reason to continue to another page.

Use the about page for information that helps visitors assess and trust the business: its background, what makes it distinct, what it offers, and how the work proceeds. Do not exaggerate credentials or results you cannot verify. Choose details based on questions potential customers are likely to have. On the contact page, state which contact methods are available, when you can respond, and what information people should include. Test any form or contact button yourself to confirm that it works.

Materials checklist before you build

• Confirm the business name and how it should appear, a one-sentence description, and a list of services or products.

• Gather a usable logo and photos; check usage rights and write a description for each image.

• Verify which business details you will publish, such as address, contact information, hours, and how you handle inquiries.

• Draft a title and text for each page, then sketch the visitor’s path from the home page to contact.

• If you need to sell, make a separate list of required setup items, including product information, payments, shipping, and a domain.

Example: a hypothetical solo pottery studio

Suppose a fictional studio called “Sandlight Pottery” wants to receive inquiries about in-person classes. Its home page describes who the classes are for and what makes them distinctive; the about page explains how the studio operates and what students should bring; and the contact page explains how to send preferred class dates and contact details. Under this example’s assumption that booking and payment features are not needed yet, an inquiry-focused website is a reasonable starting point. If the studio later decides to take online product orders, it can assess store features and payment and shipping setup separately. This is an illustrative scenario, not a promise of business results.

Review the site yourself before launch

TalkTalkMySite offers no-code templates, AI chat, and visual editing, so you can get started without coding or design experience. You still need to review the content, layout, and business details yourself. Check that text is readable on a mobile screen, menus and buttons lead to the right places, and business information and images are accurate. Basic is for a website, Standard for a store, and Premium for multilingual use, so choose the relevant type first. Payments, social login, domains, and shipping each require setup. Search rankings, sales, unlimited free use, and error-free results are not guaranteed. For your next step, finish a draft for each page and ask someone else to follow the path from home page to contact before you publish.