Editing a Design Studio Homepage: Copy and Buttons in a Practical Order

A homepage hero is not a place to explain every service and project. It is an entry point that helps a visitor quickly decide, “Could this studio be right for my project?” If you are new to running a site, do not try to revise every sentence and button at once. First decide whom you want to reach, what you want to show, and what next step you can realistically offer.

1. Choose the visitor and the primary action

Describe your main visitor in one sentence, then choose one action you want the homepage to encourage. For a design studio, a prospective client might look through portfolio work or ask about a project. You can offer both, but make one the primary button and present the other as a secondary link.

• Visitor: for example, a small food company preparing to launch a brand
• Primary action: for example, view selected work
• Secondary action: for example, ask about a project
• Check that you have a contact method you can actually respond to, and know when you can respond

If the audience and action are vague at this stage, polishing the copy later will not make the homepage’s purpose clear.

2. Select work and supporting details

Before writing the homepage text, choose one or two representative projects from your portfolio. Prioritize work that you are allowed to show and that reflects the projects you want to take on. You do not need to list every project on the homepage. Prepare a brief description for each featured project so visitors understand what it is and what your studio contributed.

• Distinguish real work from hypothetical examples
• Check that you may publish each image and description
• Write one sentence explaining the studio’s role in each project
• Separate the work featured on the homepage from the rest of your portfolio

The examples in this guide are hypothetical and are included only to demonstrate the editing process. Do not rewrite them in a way that implies an actual client engagement or result.

3. Write the copy in order of importance

Start with plain language that says who you work for and what kind of design you provide. Add a concise description of your services or approach, then direct visitors to the portfolio for details. Rather than using unsupported superlatives or promises, describe the work you really offer.

• Headline example: “A first impression for small food brands, made together”
• Supporting copy example: “We focus on brand strategy and packaging design, and help organize the steps involved in preparing for launch.”
• Action button example: “View selected work”
• Secondary link example: “Ask about a project”

These lines are hypothetical copy for an imaginary studio. If you do not actually offer brand strategy or packaging design, do not use those claims; replace them with your studio’s real services. The visitor’s situation, the work you provide, and the next action should all fit together.

4. Refine the page in the editor

TalkTalkMySite supports both AI chat and visual editing. You can use AI to make a first draft, but do not publish the result without review. Check the wording and layout on screen, then make the necessary edits yourself. AI can help with draft copy and layout ideas, but you remain responsible for verifying facts and choosing what to publish.

• Keep the headline easy to scan and use the supporting line to explain your service scope
• Make the button text specific about what happens after a click
• Test that each button opens the intended portfolio page or contact route
• You can search licensed stock images and videos for a studio site, but avoid placing them where visitors might mistake them for your actual work
• Compare the six OFL Korean fonts using live previews, and check that the chosen type remains readable on a small screen

If you use a hero slider, it can contain up to five images or videos. Do not add slides just to fill the available space. Check that the slides do not repeat the same message or make the text hard to read.

5. Check mobile and test before publishing

A layout that looks good on a desktop needs a separate check on mobile. A button pushed below the visible area or a headline broken into awkward lines can hide the main message. Before publishing, tap the actual links and test the contact route yourself.

• Confirm that the headline, supporting copy, and primary button make sense in the first screen
• Check that the text is readable and the button is easy to tap on mobile
• Make sure images do not cover the copy or mislead visitors about the studio’s actual work
• Test that the contact route works and that you can receive and review inquiries
• Recheck the changes on the published page

Your next step is to choose one visitor type and one primary action, then apply a draft to the page. After publishing, ask visitors which button or message was unclear, and revise one verified problem at a time. Copy changes or AI editing do not guarantee traffic, inquiries, revenue, or search rankings.