Reworking a Local Craft Studio Website Around Visitors’ Questions

Decide what to keep and what to do with the address

Before rebuilding an existing website, list the address you use now, the domain, and the purpose of each page. Decide whether to keep the current address or use a new one, then mark each page to retain, revise, or remove. If the address changes, visitors may still follow old links, so plan how you will inform them and provide updated details.

TalkTalkMySite provides no-code templates, AI chat, and visual editing. You can get started without coding or design experience, but the tool cannot verify the studio’s real-world information for you. The owner must check that photos may be used, review the wording and layout, and confirm all business details.

Turn pre-visit questions into pages

Build the navigation around the questions people ask first. “Where are you, and how can I contact you?” belongs on a location and contact page. “What can I make, and which materials do you use?” can be answered in a class or work overview. If visitors can attend classes, confirm the opening hours, booking method, required materials, and cancellation terms, and make them easy to find together. If you sell online, check product information and shipping details separately.

Give each page one main question to answer, and put that answer near the top. Confirm that the address and hours are current, and list only contact methods the studio can actually respond to. Revise or remove outdated menus, duplicate contact details, and classes you no longer offer.

Hypothetical example: “Corner Ceramic Studio”

Suppose the studio’s existing class information and contact details are scattered across different pages. The owner decides to keep the current address. The home page briefly introduces the location and a representative class. A “Classes” page brings together the class description, booking method, and materials to bring. A “Visit” page gathers the address, hours, and contact method. The studio does not plan to sell work online yet, so it does not add a store menu. This is an example structure; the owner must verify the studio’s actual details.

Checklist and next step

• Have you decided which pages to keep, revise, or remove and whether to retain the address?

• Are the address, hours, contact details, and class or product information up to date?

• Can visitors easily find an answer to each common question?

• Have you personally checked the photos, wording, page layout, and business details?

Basic is for a website, Standard for a store, and Premium for a multilingual site. Payments, social login, domains, and shipping require setup when needed. Before choosing a plan, decide whether selling online or offering multiple languages is actually necessary. Search ranking and sales are not guaranteed, and you should not assume unlimited free use or zero errors. As a next step, collect the list of existing pages and the studio’s current information, then place answers to the two or three most important visitor questions on the home page and in the navigation.