An Event Planner’s Guide to Accessible, Clear Website Copy

Accessibility in website creation does not always mean adding special features. It starts with making the date and venue easy to find, writing instructions people can understand, and clearly showing what they can do next. A no-code tool can help you draft a site without coding or design experience, but you are still responsible for checking its content and layout.

Decide what visitors need first

Choose the three details visitors should find first. These are often the event name, date, and venue. Then organize the intended audience, how to take part, and a contact route. Rather than giving every detail equal prominence on one screen, separate the event information from the action visitors should take. This makes the next step easier to spot.

Gather the confirmed event name, schedule, venue and directions, intended audience, participation steps, and contact details. Do not present undecided information as final; make an internal note about who will confirm it and when. If you plan to accept registrations or payments on the site, set up the relevant functions and payment process separately, then test them in practice.

Hypothetical example: before and after

Consider a hypothetical page for a “Neighborhood Stories Exhibition.” Before revision, it says: “This weekend, discover a special experience! Everyone can join. Please see below for details.” The date and venue are buried in a long paragraph. From the heading alone, it is hard to tell when or where the event is, and “below” does not clearly identify what to look for.

After revision, change the heading to “Neighborhood Stories Exhibition | October 12–13, Saebit Cultural Center” and list the date and venue separately just below it. Break the description into short sentences: “See photographs and stories collected by local residents. Visit the first floor of Saebit Cultural Center on October 12 or 13.” If there is a participation condition, state it directly: “Advance registration is required.” The dates and venue in this example are hypothetical; enter confirmed information on a real event page.

Check the page before publishing

• Scan only the title and subheadings. Can you understand what the event is and how its information is organized?

• Keep each sentence focused on one main point. Replace vague wording and unnecessary jargon.

• Check text contrast, font size, and paragraph spacing on both a computer screen and a phone.

• If an image conveys important information, include that information in the page text too. Do not put the date or registration instructions only inside an image.

• Describe the purpose of each button or link. For example, use “View how to register” rather than “Click here.”

• Have the person responsible cross-check the schedule, venue, contact details, and registration route.

TalkTalkMySite offers templates, AI chat, and visual editing that can help you create a draft. You can get started without coding or design experience, but there is no guarantee that AI-generated copy or layouts are accurate or easy to read. Its plans correspond to Basic for a website, Standard for a store, and Premium for multilingual use. Domains, payments, social login, and shipping require setup when needed. Search rankings and sales are not guaranteed. As a next step, gather your event information, draft a single-page guide, and ask someone unfamiliar with the event to find the date, venue, and participation instructions. Revise anything they struggle to locate.