Academy Website Photos: Check Rights and Alt Text First

When starting an academy website, do not upload photos before checking who may use them and for what purpose. Review separately whether images showing students’ faces or names are suitable for promotion; do not assume permission has been granted. If you cannot confirm with the people pictured, use alternatives such as a classroom view without visible faces or photos of teaching materials you took yourself. Keep a simple record for each image noting its source, permitted use, and who checked it, so you can review it later.

Prepare photos and descriptions first

• For each photo, check who took or supplied it, whether you have permission, and the scope of that permission. Note whether it may be posted online and whether it may also appear in promotional materials.

• Do not assume that saving an image found on another website, or merely crediting its source, gives you permission to use it. If permission is unclear, do not use the image; prepare one you created yourself or one whose usage terms you have verified.

• Write alt text for each informative image. It should briefly convey the image’s essential information when the image is not visible. For example, describe what is actually shown: “A middle-school student solving a problem at a desk.” Do not add promotional claims unsupported by the image, such as “The academy’s highest score.” For a purely decorative image, you do not need to force in a meaningful description.

Decide on pages and tasks

On the first page, provide the academy’s name, target grades and subjects, teaching format, and contact method. Then organize information visitors need, such as class details, a timetable or consultation process, location, and contact information. Decide first whether you only need consultation requests or also want online payments or textbook sales. After adding the academy’s details, check on a phone that text and buttons are readable and that phone numbers and operating information are accurate. TalkTalkMySite offers no-code templates, AI chat, and visual editing, so you can get started without coding or design experience. However, the owner must check the accuracy of the content, layout, and business details.

Hypothetical example: Saebom Math Academy

In this hypothetical example, Saebom Math Academy first needs to introduce its middle-school math classes and receive consultation requests. Rather than preparing photos that show students’ faces, the owner selects images of the classroom and teaching materials, then records permission and alt text for each. The first version includes class information, how to request a consultation, the location, and contact details. The owner will consider store creation and payment setup only if online sales are genuinely needed later. Starting with only the necessary functions helps avoid adding unnecessary photos and pages.

Pre-publication checklist

• Have you checked the usage rights and posting scope for every photo?

• Are students’ personal details absent from photos, captions, and file names?

• Does every informative image have accurate, factual alt text?

• Have you checked class information, contact details, location, and the mobile view?

• If you need payments, social login, a domain, or shipping, have you prepared those settings separately?

Choose Basic for a website, Standard for a store, or Premium for multilingual use. Payments, social login, domains, and shipping require setup when needed. Search rankings, sales, unlimited free use, and error-free results are not guaranteed. As a next step, put your photo list and the required information for each page on one sheet. Build a first draft with the simplest suitable layout, then review it from a prospective visitor’s point of view.