Four decisions to make before asking AI to build your site

You do not need to settle every design detail before starting a website. You do need to know who will visit, what they should understand, and what they should do next. These decisions give your first TalkTalkMySite prompt a useful foundation.

Define the visitor in one sentence

“Everyone” is less useful than “a small homeware brand preparing its first online store.” Separate what the visitor already knows from what needs explaining. Returning customers may need quick product access. New customers need product context and reliable information first.

Choose one primary action

Pick a main action such as viewing products or sending an inquiry. Distinguish primary and secondary buttons and specify their destinations. If a booking feature has not been connected, start with a working contact page rather than promising an unavailable process.

Collect evidence for your copy

Gather verified product specifications, opening hours, company information, and contact details. Check any AI-generated award, performance figure, or certification against your actual materials. Without photography, useful text about scope, process, and preparation can still communicate what the business offers.

Give each page a clear role

Start with a compact structure: home, products or services, about, and contact. Write the purpose and final action of each page before adding more menu items. Check whether a visitor can understand those labels in a mobile menu.

Turn the brief into a prompt

For example: “Create a website for a small homeware brand. Help first-time visitors understand our materials and process, then browse products. Use a white background and large headings. Include home, about, products, and contact pages. Do not invent figures or certifications.” Refine the draft through chat, then adjust spacing and section order in the manual editor. Before publishing, test button destinations and the mobile layout through the preview URL.